The legal industry is rapidly changing, and in order to stay ahead of the curve, law firms need to have a strong online presence. By having an informative website with easy-to-use features for clients, attorneys can offer their services at competitive rates while saving time on marketing efforts. With so many options available when it comes to designing a law firm’s website, there are plenty of ways that lawyers and law firms can stand out from the pack. In this post, we will explore some of these features and how they can be used to help your site stand out.
When it comes to law firms, the most important elements on your website are a clear description of what you do and contact information. Your firm’s success is dependent upon its ability to generate new clients through referrals from satisfied customers. One way you can achieve this goal? By providing valuable content that helps prospective clients understand their legal needs and solves problems for both individual consumers and businesses in need of help with complex legal challenges. To make sure people find these posts once they arrive at your site, we recommend employing local SEO optimization techniques so that Google knows which city or location an article applies to (e.g., “Chicago Attorney Seeks Solutions for Family Law Cases”). Finally, don’t forget about social media!
From the start, your site should have an elegant design that provides the information the website visitor is seeking. The look and feel of your website will dictate how the potential new client feels about your firm. When someone visits your website, it’s like visiting your virtual firm, trust, rapport, and safety are all developed by the way your website looks, and the content you provide.
It’s important to have your firm’s contact information in multiple spots on your site, and have updated and complete information including the name of the firm, Phone, Email, and physical address. It’s also important to have multiple different methods for a PNC to contact you. Remember, while sending an email may be convenient for one PNC, a chat or phone call may be best for another. It’s important to accommodate each website visitor to avoid losing PNC’s.
Your site should also have an interesting and engaging blog that highlights news topics, new information in your areas, articles that showcase your expertise, and articles on any community involvement you and your firm are involved in.
It’s also important for your website to be optimized for SEO, and to have the ability to optimize it locally to your practice area. This will ensure that individuals who need an attorney in your area will find you before your competitors.
Be sure to include your social media profiles and links on your website. This helps build a following, trust, and brand awareness. In addition, this helps with your domain authority. Search engines will see your site as more reputable if they are connected with your social media accounts. This will increase your SEO, and raise you in the search engine rankings.
The internet is a valuable marketing tool for law firms. After all, many people start their search online when they’re looking for legal help in their area of expertise or need professional development opportunities to keep up with changes in the field.
If you are ready to take your digital presence from average to great and want more leads without increasing costs, contact LevLegal today! We have experience building profitable websites that generate high-quality client relationships while enhancing SEO rankings and local listings through current events and webinars. Our team would love the opportunity to work with you on creating an effective website strategy that will make sure visitors find what they came to your site for!